Our network is your network.
A global reach that helps you tap into markets that are physically across continents, but virtually at your fingertips. It is for this reason that we have built our portfolio of services on one of the most comprehensive Media Selling Plans. From in-depth consultations, need assessment, market surveys and strategy building — to timely campaign management and global implementation — GMC delivers to the best of your expectations.
With creativity at the heart of every campaign, GMC strives to become an ideal media partner for your brand as you begin the journey towards international exposure. Be it digital, print or outdoor branding, we combine global access with local intelligence to make sure you meet your goals for every communication plan.
Digital
The best and the most effective way to turn advertising dollars into clicks and impressions is to go digital. Today, no communication strategy is complete without a dip in the versatile world of the internet. With hardly any barriers to entry, going digital is a lucrative approach because your brand can be viewed from one corner of the world to the other in seconds.
The options are unlimited!
Social Media
Since social media networks gather a wealth of user information, advertising on these platforms allows unparalleled and highly advanced targeting options. A media approach that capitalizes on social channels increases your ad’s relevance to the users and provides a level of personalization that is not achievable with other marketing avenues.
Our experienced digital team can assist with creating your social media strategy and executing it to gain maximum visibility and help achieve your marketing goals.
Want to export Canada’s favorite food and beverages to the Middle East? Don’t know where to start? We know exactly what to do.
Trust GMC with the return on your print investment in the world’s leading publications. For instance, being one of the most traditional modes of communication, print remains a widely accepted medium in most of the developing countries of Africa. With internet usage at 9.8% across Africa, using print is an intelligent approach.
Explore unlimited opportunities with leading international media brands.
Radio & Television
An average consumer spends a considerable amount of time in front of the television. Why not catch their attention right then? Placing your advertisements on multi-cultural channels, coupled with other mediums, makes for a well-rounded communication strategy.
Our team works hard to ensure that your brand gets a top-of-the-mind recall on national and regional television networks that are relevant to your business.
Out of Home
Be it a romantic getaway at the Niagara Falls or a fun filed vacation at the exciting skiing resorts of Whistler, anything and everything can be advertised on outdoor locations.
While even the simplistic billboards never get outdated (just like the flashy screens on Dundas Square!), this form of media placement has evolved over the years. Our team rummages through thousands of outdoor advertising options around public transport, malls, airports, and central business districts to find the ones that align with your communication goals and add value to your media strategy.
Event Promotions
If you are part of Canada’s $83 billion automotive export industry, exhibiting at the next AUTOMECHANIKA in Messe Frankfurt should be no problem at all!
Since trade shows are international in scope, we provide you timely and accurate information with the help of our associates on ground. This helps strategy building and makes your branding efforts all the more successful.
We assist you in identifying the right trade shows, booking the best floor space, promoting your presence using mailing shots, trade show magazines and websites to ensure heightened media exposure and interest.
Education
High quality education is another strength that Canada possesses; and building on this strength is a priority for every business in the education sector. To do so, Canadian education institutes must revise their value propositions to students and ‘brand’ themselves as pioneers in the field of learning.
Universities that enroll hundreds of international students each year are now turning to global marketing to increase the demand for their programs and register more and more talented individuals. Media professionals at GMC will collaborate with you to chalk out powerful marketing messages to attract students from markets that are most likely to send their youth to Canada.
Services
The services industry of Canada has seen tremendous growth in the last decade; so much so that three of the major services, namely; Information Technology, Finance and Management, are now part of the top exports of the country.
According to financial gurus, it is in the service sector that the jobs of the future will be. Therefore, it needs efficient media strategies to be branded and advertised in the best way possible. As services companies expand their scope, they now need highly skilled professionals to manage their businesses here and abroad. Hence, the need for global talent hunt programs is on the rise.
GMC can be an ideal contributor to the growth of the services sector. As more and more tertiary companies seek new markets in Europe and the Middle East, we can help reduce communication and cultural barriers by giving businesses an ideal platform for global trade.
Government Agencies
Canada is one of those unique countries that consider a multi-cultural society a definite strength. With the focus on building meaningful people-to-people ties, it is a top pick in the Ten Most Welcoming Countries of The World. To make this possible, the government and its bodies continuously work on immigration laws and requirements- making them as streamlined as possible.
GMC can help government agencies identify and target the top immigrant hubs in the world such as China, India, Philippines and Pakistan. In particular, our media house can partner with Citizenship and Immigration Canada (CIC) to brand itself to potential immigrants and capitalize on Canada’s marketability as a welcoming nation.
Aviation
With greater distances now being covered by Canadian airlines, the need for integrated global media services could not be more pronounced. Tailoring advertising efforts to new markets is the best way to resonate with the locals in their own lingual and cultural context.
GMC aims to help the aviation industry break advertising barriers across the globe. Be it a tourist location in Europe, a migrant homeland in Africa or a crew hiring program in Asia, we are here to ensure your brand is heard far and wide.
Tourism
The tourism industry in Canada is an important sector of the economy. In 2014 alone, it contributed $34.4 billion to the country’s GDP. However, on the international scale, Canada has been losing its destination status to many other touristic nations of the world. The solution? Sustainable and targeted marketing in countries to which these tourists belong.
GMC lays down its global resources at your disposal, helping your business advertise in large traveler hubs like Asia and Europe. Whether you are in the accommodation, transportation, food and beverage, recreation or entertainment sector; you need efficient global marketing to attract travelers from across the world.
Competitive marketing efforts will not only aid your business, they will also help Canada’s tourism industry thrive beyond the current 1.5% growth rate.
Manufacturing
Manufacturing is another sector that contributes immensely to the Canadian economy. Generating close to 1.7 million jobs, the manufacturing sector also has one of the highest R&D expenditures of $6.8 billion. Using effective media solutions, this division of the economy can attract highly skilled talent from multiple labor markets and sell its products all around the world.
With the government on a mission to open new trade markets for Canada’s manufacturing sector, a well-integrated and targeted media campaign can be of great help in furthering its mission. GMC has the resources needed by every manufacturing concern to pinpoint its target audience and communicate with it.
